Olga Doherty Takes the Stage at London's Digital Business Conference

In November 2025, London played host to an inspiring conference bringing together small and mid-size business owners to explore the growing digital opportunities available to modern entrepreneurs. Among the standout speakers was Olga Doherty, founder of digital studio D Brands Creative, who led a compelling panel session on SEO, websites, and the transformative role of artificial intelligence in online visibility.

Olga opened her session by breaking down the fundamentals of SEO — what it is, why it matters, and crucially, whether it's something a small business owner can tackle without a dedicated team. Her answer was an empowering one: with the right knowledge and tools, it absolutely is.

A significant portion of the session was dedicated to local SEO, a topic close to the hearts of many independent and location-based business owners in the room. Olga shared a wealth of practical tips on how to rank higher in Google Maps and Google Search, helping local service providers get discovered by the customers who need them most.

The conversation then turned to the rapidly evolving world of AI. Olga spoke in depth about Google's AI Overviews, ChatGPT, and Perplexity, and what these shifts mean for businesses trying to maintain and grow their online presence. She stressed the importance of thinking beyond traditional search engines and planning websites with AI-powered discovery in mind — ensuring businesses remain visible not just to human searchers, but to the AI systems that are increasingly shaping how information is found and consumed.

The session was met with great enthusiasm, with attendees leaving armed with actionable strategies and a clearer understanding of the digital landscape ahead.